Case Study
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i. One of our consultants had worked in a US MNC company in China leading the marketing and sales functions and later promoted
to the General Manager during the period of 1999 to 2008. He was instrumental in building the business and turning the company from a loss making market follower into a highly profitable market leader in the China infant/children nutrition industry with sales growth at CAGR of 30%+ and profit growth at CAGR of 40%+ for these consecutive 9 years. The consultant had contributed in both formulation of the strategies and more importantly leading the execution against the strategies and the plans.
ii. The other consultant was the Hong Kong General Manager of a US MNC FMCG company during 2001 – 2007, where he led and articulated the market strategies, grew the business with CAGR of high double digit for consecutive seven years and gained market share of more than 15 points with tripled profits in 2007. The company overtook competition as the No. 1 in 2003 and was the strong market leader with market share over 45% when the manager moved to China in 2008.
iii. Our consultants had also supported one of the star private equity firms in China in 2010 and performed a commercial due diligence exercise on their investment target in the China snack industry. The exercise was conducted and results presented to the firm in a very short period of time as required and the firm finally decided to invest in the target company.
iv. One of the consultants had provided business consulting support to one of the global leaders in nutrition in 2010-13. He helped this European MNC in review of their China growth strategies and the set-up of the Hong Kong full marketing organization as part of the strategies in 2011.
Their infant formula sales is now 10 times of that in 2009 and they are one of the market leaders with market share of over 14 points in 2016.
v. One of our consultants had worked as the core team member in helping a Chinese infant formula company becoming Top 3 in China and finally listed in Nasdaq successfully in 2005. He led the organization to build the management system and improve sales force effectiveness. Together with the other sales and marketing efforts, the growth of the company was 70% CAGR in three years compared with the industrial norm of 20%.
vi. One of the consultants has been helping a NZ premium food company to launch and build their businesses in China during 2013-2017. Their infant formula sales growth has been double for three consecutive years. As the general manager of the business, he had also managed to gain the regulatory approval in 2016 and set up the path for further growth.
PALS in China (Pediatric Advanced Life Support 中國兒科高級生命支持培训)
PALS in China (Pediatric Advanced Life Support 中國兒科高級生命支持培训) is a medical training initiative/platform organized by Beijing Children’s Hospital , a hospital of Beijing Capital Medical University, and co-organized by Alliance Consulting Group Limited to promote sustainable medical training of healthcare professionals (HCP) in the 2nd and 3rd tier cities and hospitals in China to upgrade the professional knowledge and enhance technical skills of the target doctors, support the building and the reform of healthcare system in China and thus contribute to the community.
The focus will be on Pediatric with possible future rollout to other areas. The train-the-trainer model will be adopted to maximize the impact of the initiative. Programs are accredited by international medical institutes and Chinese National Continued Medical Education (CME) system.
Beijing Children’s Hospital (BCH) with the support of a group of Chinese KOLs, HK and overseas doctors is the organizer while Hong Kong Pei Hua Education Foundation is the sponsor of this initiative. We will run this platform on a sustainable model with increased numbers of participants and cities in coming years.
We started our first training in Q4 2017 and had completed 5 trainings in 2017, 18 and 19. More than 250 healthcare professionals attended the training.
Information of partners and Initiative
Beijing Children’s Hospital
http://www.bch.com.cn/
Hong Kong Pei Hua Education Foundation
http://www.hkpeihua.com.hk/
PALS in China Facebook
http://fb.me/palsinchina
Other investment and commercial projects in HK, China and Australia
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